THERE IS A BIG DIFFERENCE BETWEEN FEATURES AND BENEFITS.
In this post, my aim is to help you will understand the difference between the features and benefits. Importantly, why it could make a radical difference to your funeral business.
I want to encourage, educate and engage those running a funeral or end of life planning business, to consider the benefits of LinkedIn. There are so many creative ways that you can use LinkedIn. Type "How To AND LinkedIn" into Amazon UK and you get 604 books on how to set up and use LinkedIn. Very few books talk about what the benefits of a LinkenIn profile are to a funeral business. Very few businesses talk about the benefits they offer clients. Benefits are what people buy, not features. They are missing from most funeral business adverts and websites as I will explain.