Did "Death Goes Digital" Influence a $26.2 billion purchase by Microsoft?

Did "Death Goes Digital" Influence a $26.2 billion purchase by Microsoft?

In February 2016 I published, "Death Goes Digital, How Funeral Directors Can Use LinkedIn To Demonstrate Professionalism, Build Reputation, and Create Visibility." At that same time, Microsoft started talking with LinkedIn about the possible purchase of the business networking site. 

Just a coincidence?

Or am I on to something important?

Is There Any Place For Innovation In The Funeral Industry Today?

Is There Any Place For Innovation In The Funeral Industry Today?

This post continues in the short series, 7 Steps To Pass On A Successful Digital Funeral Business Tomorrow. Many funeral businesses are a second, third or even fourth generation business. Digital disruption has changed the funeral marketplace considerably. To pass on a thriving business to the next generation it now needs a "digital" mindset.

In this post, the most important step of the 7, I want to make a case for the critical nature of your funeral business to prioritise innovation. 

Exploring How Grief Is Expressed On Facebook (and what this means)

Exploring How Grief Is Expressed On Facebook (and what this means)

In this guest post Molly Kalan asks the question how Facebook impacts how people grieve. Anyone who currently uses a social media profile to interact with others online knows that people often share quite personal details about their lives in what is arguably a very public forum. This extends to grief and bereavement, as we witness our friends share a status update announcing someone’s passing or see someone write on a friend’s wall after they have died.Anyone who currently uses a social media profile to interact with others online knows that people often share quite personal details about their lives in what is arguably a very public forum. This extends to grief and bereavement, as we witness our friends share a status update announcing someone’s passing or see someone write on a friend’s wall after they have died.

Will People Ever Plan Funerals In An Online Marketplace?

Will People Ever Plan Funerals In An Online Marketplace?

SHOULD YOUR FUNERAL BUSINESS BE ON AN ONLINE MARKETPLACE?

Are you a good Funeral Director? Do you have a fantastic reputation? Are you better value than the local competition? Do you hate it when people go to a national chain and pay over the odds for an inferior service? If you answered yes to any of these questions, then you should list your business on an online marketplace. Your company only stands to benefit by increasing the amount of information available to potential customers. 

In this guest post, James Dunn from Funeralbooker explains why an online marketplace should be the next step for marketing your funeral business.

This Is How Lessons From The Past Help Us Plan Our Tomorrows

This Is How Lessons From The Past Help Us Plan Our Tomorrows

Darren Richmond - Founder of The Soldiers Box

Darren shares the story inspirational story of the Soldier’s Boxes in World War l and how it made him reflect on what happens to our digital world when we die and how do we manage this in our end of life planning. The need and desire to pass belongings on to loved ones at the end of life has remained consistent throughout history. We all have an understandable desire to ensure our loved ones are taken care of, and our legacies are preserved. The Soldiers Box is a new and innovative way to solve those questions and problems. 

 

How To Create A Lasting Impression For Your Funeral Business By Engaging Online

How To Create A Lasting Impression For Your Funeral Business By Engaging Online

Do you want your funeral business to get attention or make an impression? First impressions count, yes? And, importantly, we want for that first impression to be memorable for the right reasons!

In the post as part six of the series I want to show three ways how engaging online can help you become a digital funeral business. 

This Is A Proven Way To Make Your Funeral Business Thrive Online

This Is A Proven Way To Make Your Funeral Business Thrive Online

Why Create Content As A Funeral Business, Does It Really Matter?

Creating content online increases the chance of people finding answers to questions that your business or service can solve.  Creating fresh, relevant content and consistently uploading it to your Focused Customer Platforms will be an effective, long-term strategy to build a digital footprint to your business. It lifts your business in search engine results. It shows your firm as current and relevant. 

This post continues in the short series 7 Steps To Pass On A Successful Digital Funeral Business Tomorrow.

 

Who Is The Hero Of Your Funeral Business?

Who Is The Hero Of Your Funeral Business?

Building Customer Focused Platforms

Any online service that allows you to communicate with your past, existing or potential customers can be a customer-focused platform. 

By selecting an appropriate platform, it can help you build a consistent "voice." Building these platforms takes time. It takes a commitment to steady growth. However, it will pay many dividends for the digital funeral business. It builds awareness and trust over time. 

The key is to see these platforms through the eyes of the customer, not the business.

This post continues in the short series 7 Steps To Pass On A Successful Digital Funeral Business Tomorrow.

This Is How To Create A Customer Experience For Your Funeral Business That Will Make You Memorable

This Is How To Create A Customer Experience For Your Funeral Business That Will Make You Memorable

In the world of Internet Customer Service, it’s important to remember your competitor is only one mouse click away. ~ Doug Warner

When was the last time you purchased a product or a service and you were amazed or "wowed" by the experience? I bet you immediately told lots of other people about that experience. That is what we do! We share online the experience of buying a product or a service when it is memorable or remarkable. Whether that is a good or bad "remarkable", it is the experience that matters.

This post continues in the short series 7 Steps To Pass On A Successful Digital Funeral Business Tomorrow.

Is Your Funeral Business Website Stuck In A Time Warp?

Is Your Funeral Business Website Stuck In A Time Warp?

This post continues in the short series 7 Steps To Pass On A Successful Digital Funeral Business Tomorrow.

Many funeral businesses are a second, third or even fourth generation business. Because digital disruption has changed the funeral marketplace considerably, to pass on a thriving business to the next generation needs a "digital" mindset.  

In the previous post; I explained what the difference between an "analogue" and "digital" mindset when looking at a funeral business. Step one was to allocate resources, step two is to review your website and look at it through the eyes of "Home Base."  

How To Develop A Digital Strategy For Funeral Directors

How To Develop A Digital Strategy For Funeral Directors

PART 1 OF A 7 PART SERIES - 

7 STEPS TO PASS ON A SUCCESSFUL DIGITAL FUNERAL BUSINESS TOMORROW


ARE YOU AN ANALOGUE OR DIGITAL FUNERAL BUSINESS?

Analogue and digital signals are used to transmit information, usually through electric signals. However, in this instance, I am using the idea of communicating information to potential customers of your funeral business either in a traditional, pre-internet world (analogue) or post internet world (digital). To stay analogue is like signing a commitment to your customer to go out of business within 5 years. To start allocating resources to move towards a digital framework is like raising a flag over your business that has the crest embroidered - We are Here To Stay" - for future generations to see. Step one to move from analogue to digital is the need to allocate resources.