Trends To Watch

"Business as usual?" This is not an option for the funeral industry.

"Business as usual?" This is not an option for the funeral industry.

It Is No Longer Business As Usual For The Funeral Industry

We've seen those stalwart signs on the front of buildings surrounded by sheer devastation. Despite raging floods, earthquakes, riots and wars, those in business know they need to keep doing "business as usual." 

What if the rules of the game are changing so fundamentally that "business as usual" will not be an option? What if the challenges around us we are facing are global cultural shifts rather than unexpected local events? How do you keep the sign on the door that says, "open for business as usual?" When "usual" no longer exists? What's on the back of that sign, "closed for good?"

Should Funeral Directors Beware Of The Big Yellow Taxi Syndrome?

Should Funeral Directors Beware Of The Big Yellow Taxi Syndrome?

"If a butterfly flaps it's wings in China, it causes a hurricane in the Caribbean."

If a funeral business in Manchester sells funerals packages online, does it cause the a loss of personal service in a Funeral Directors in Glasgow?

Digital technology causes tsunami ripples of change to gust through traditional industries. Digital disruption is a typhoon ripping apart traditional industries. Trades that have successfully operated profitably for centuries. Ignore this and you will be out of business. Try to fight it or protest against it and it still advances unstoppable in its force. This truth is the same for any industry. None more than perhaps the most traditional of all industries, the funeral industry. 

In this post, I want to show how a traditional business steeped in history, suddenly faces a force of digital disruption. It arrives so quickly that it shakes the model of that business it to its core and reinvents the future. 

How To Respond Digitally To The Problem Of Funeral Debt

How To Respond Digitally To The Problem Of Funeral Debt

"The funeral business is rife with rip-off merchants squeezing cash from vulnerable families."

Significant press coverage highlighted the issue of funeral debt in the UK. This information is not news. However, the findings of the report by the Work and Pensions Committee reveal some possible threats to the funeral industry. Also, some potential opportunities for Funeral Directors in the UK.

In this post, I want to highlight a few details from the report. Primarily, I want to give you some action steps. I want to show how you as a Funeral Director and the owner of a funeral business could respond digitally to this issue now and in the future.

Do Online Reviews Of Your Funeral Business Really Matter?

Do Online Reviews Of Your Funeral Business Really Matter?

Do online reviews about your funeral business matter?

Plainly put - YES!  Online reviews influence 67% of consumers. 

What are people saying about your business online matters! It will make all the difference in the future. This post gives you 3 action steps you can take now. Three measures to identify what people are saying about your funeral business online. 

Why Should The Funeral Industry Embrace Live Streaming?

Why Should The Funeral Industry Embrace Live Streaming?

What have Frank Bruno, The Funeral Industry and My Dog Pippa Got To With Live Streaming?

In this post, I want to explore the growing trend to live stream funerals. Soon, your customers are going to be asking for this facility. Would offering this service set your funeral business apart in the town or city where you work? Adding the option of live streaming to your business could add a needed service. Also, it could add additional streams of income to your business.

Does Your Funeral Business Use New Money?

Does Your Funeral Business Use New Money?

Digital disruption is impacting the world of commerce. New forms of money and payments are replacing old methods. How is your funeral business going to keep up with these changes? What action do you need to take to stay relevant and aware? 

Are your customers using crowdfunding to pay for funeral costs? Do you know what that is and how it is gaining attention? Could this be a source of help for families who are struggling to pay for funerals that you are arranging?

Every business needs to be aware how digital transformation will keep them in the game. Otherwise, it will see them losers in the race for new customers. In this post, I will show that are new forms of money. New ways of collecting money that funeral directors could embrace. Especially if they want to stay connected to changing customer demands. 

How The Death of Kodak Will Impact Funeral Directors in 2016

How The Death of Kodak Will Impact Funeral Directors in 2016

Kodak had a lingering and painful decline into death and bankruptcy. It started out as a profitable business passed on to future generations. It died when it failed to embrace digital technology. Can we draw any parallels to Independent Funeral Directors two or three generations old? I believe they are possibly facing a similar threat in 2016 and beyond. Let me explain further. 

What Funeral Directors Need To Know About The Digital Revolution

What Funeral Directors Need To Know About The Digital Revolution

The landscape of the funeral industry has changed forever! Digitisation brings great opportunities and also competition and threats. What will you do to ensure that your funeral business stays relevant and profitable in a digital age? 

Let me be your guide to navigating this new terrain and help you make your funeral bsuiness visible and relevant online.