It Is No Longer Business As Usual For The Funeral Industry
We've seen those stalwart signs on the front of buildings surrounded by sheer devastation. Despite raging floods, earthquakes, riots and wars, those in business know they need to keep doing "business as usual."
What if the rules of the game are changing so fundamentally that "business as usual" will not be an option? What if the challenges around us we are facing are global cultural shifts rather than unexpected local events? How do you keep the sign on the door that says, "open for business as usual?" When "usual" no longer exists? What's on the back of that sign, "closed for good?"