You have so many days allotted to you. They quickly turn into years, and make a life. With a nod to René Descartes, you know that you exist - "I think, therefore, I am." You live, yes, but who will remember you?
"I Was Ere"
Last Saturday morning, I went past a closed down shop. I noticed in the window smeared with white out, a finger had painted, "I was ere."
I am an observer of how we remember people. Names scraped into desktops at school or chiselled into trees in the park. For the wealthy philanthropist, their name writ high on the side of library buildings. For the successful company owner, a brand, building or business that bears their name. We can go to great lengths to make our mark in the days of our life. How far have you gone?
Remembering Where We Have Come From
Those left behind when a life ends can go to great lengths to remember. Do you read the memorial plaques on benches? I do. I kept for a while a collection of photos of these "mini-life stories" in a few characters. It gives a brief glimpse into a beautiful tale. Curiosity draws me to know who the life was behind the name. The name that was remembered. It was important to remember that person. Why?
"I was ere," in all its forms speaks of the innate desire, or need within, for people to remember us. Digital technology provides the answer to the question, how can I help people remember me or a loved one? I wish it had been around in the past, it may have helped me handle loss in my life.
My dad died when I was a teenager. I have many special memories of Sid Billingham, my dad. I have an album with only a few pictures. He was the one that was always behind the camera. He was courageous, stoic, generous, loving and funny. He had a sense of humour that loved slapstick comedy. His smile stretched across the short years of his life. He was never without it. No matter how life played its hand of cards, good or bad, he loved every day of his life. He adored the Elan Valley in Wales and would take me as a kid. I hated it. Now I love that place. He lived. But he died. I remember him. But my children don't. Now they could.
An Emerging Digital "Remembering" Industry
The future of digital technology offers us the opportunity to change that situation. "I was ere" can go from shop windows and desktops when we take our memories online. This week as $3m and 80M shares swapped hands, it tells me that something is happening. There is an emerging digital "remembering" industry worth $billions. So why should we sit up and take notice?
$3m & Shares What Is Happening at Life's Time Capsule?
Life's Time Capsule (LTC) is an online secure digital scrapbooking company. Halitron is a holding company. It has a mix of sales, marketing, and manufacturing businesses. Halitron has sold 2 archival businesses to Life's Time Capsule in a stock transaction valued at over $3m. Someone thinks the remembering business is going places!
This deal brings traditional scrapbooking assets and digital scrapbooking assets under one business. Scrapbooking is big business. It reached its peak in 2004 when it was worth $2.4b. Traditional paper based scrapbooking seems to be in decline. Digital scrapbooking is on the rise. The new Galaxy Note 7 launched in July 2017 now has digital scrapbooking apps as standard. What will be the performance of the stocks as digital legacy scrapbooking enters a new era? The ability to use video and audio besides photos and text makes this one to watch.
What Is Interesting About Life's Time Capsule?
Each LTC customer has a personalised and customisable URL. This is interesting. This lets you share your memories with the audience of your choosing. Yet, keeping your remaining files private. A regular question asked is how secure my data is? To ensure a lifetime of safe keeping, LTC has partnered with Amazon. It will use its cloud storage infrastructure. This allays fears that your memories may disappear in the future. There is a mobile app, that makes it convenient and easy to upload media stored on your phone. These features are making the process of remembering someone simple, cheap and accessible.
Life is short. No matter how many years you live, life is short. You exist but who will remember you? I don't see this trend as egotistical, vain or narcissistic, it's no different than writing "I was ere" in a window. Each person is an individual. Each person is unique. Why fail to find and use ways that people can remember you? Do it for your future descendants? One day, they will thank you.
I was ere.
Pete - 2017.