Why would a business set up a $3m & Shares deal for a digital legacy platform? Becuase this is an emerging market worth $b across the world. What can we learn from the recent deal between Halitron and Life's Time Capsule about solving the age old need to say, "I was ere?"
"It is a new step for SAIF, but one that we felt was very much in line with how we want to grow... This type of marketing is an approach employed by other organisations and one which – in this day and age – is increasingly important." So said Terry Tennens, Chief Executive of The National Society of Allied & Independent Funeral Directors. What was he talking about and what can you learn from their digital marketing campaign?
Should Trends In Technology Make Us Sit Up & Take Notice?
At the recent excellent National Funeral Exhibition event were almost 200 stands with businesses connected to the funeral industry. Why were there not more businesses selling and displaying products and services meeting the changing needs of a digital marketplace? Asking this question and looking at the interesting BBC Horizon programme on driverless cars, this post should prompt a few questions about if FD's are adapting to changing times.
What if Disney started doing funerals? Would they be the most imaginative in the world? Well, maybe we have an answer.
We experience the world through our senses. We have five senses: sight, hearing, touch, taste, and smell. But many neurologists identify nine or more senses, and some list as many as 21. What if funeral services started to tap into those senses? Wouldn't they possibly be the best kind of funeral services to attend? One firm in Orlando Florida is putting that question to the test.
Yet another online funeral business gets significant investment from venture capitalists. FuneralBooker receives £750k to develop their online platform.
What's happening here?
- Digital disruption of the funeral industry is going mainstream.
- Digital disruption of the funeral industry is gaining momentum.
- Digital disruption of the funeral industry is getting measured.
In this post I look at how FuneralBooker works and what this could mean for buying funerals online.
“The thing about death is it reminds you the story we are telling has finality.” Donald Miller
How do you preserve the stories of the ones that you have loved? How will they tell the stories of your life one day? Online memorials are growing in popularity and use. These digital legacy platforms help people leave condolences and messages of sympathy. But what about telling the life stories of the person that has passed away? Memorates is a new online memorial website designed just to that.
In the post, I look at why we need to tell the stories of our life and why we need to intentionally create stories to tell! Oh, and I tell you why I traveled 7182 miles to cook a burger for my kids.
How do you start a conversation no one wants to talk about?
People who are willing to take risks inspire me. I am not talking about white knuckle adrenaline escapades. Though I quite enjoy those myself. When someone has a vision and then takes action on that dream, it takes guts. That is exactly what the team behind Life. Death. Whatever. are doing during October in London. Louise Winter and end-of-life doula Anna Lyons are engaging with people on life, death and just about everything in between.
WHO IS THE HERO AND WHO IS THE VILLAIN? IS IT AMAZON PRIME OR DIGITAL DISRUPTION?
The way we shop for everything has changed forever. It is now common for people to buy funerals online. How are you adapting to this shift in your Funeral Business?
And, is it really true Amazon Prime are now selling funerals?
How are people tweeting about significant issues in life like grief, loss, and death?
At the August 2016 meeting of the American Sociological Association in Seattle, Nina Cesare and Jennifer Branstad presented a paper - 'I miss you so much': How Twitter is broadening the conversation on death and mourning.'
Their findings explain how conversations online about death are moving from private and personal, to public and digital. What did they discover?
Death Goes Digital has been nominated for the "Oscar's" of the funeral industry, The Good Funeral Awards 2016.
I am honoured to be nominated. I am honoured for being recognised for this award, and honestly, I am made up!
In this post, I explain about the origins of Death Goes Digital and what's happening with the Speaking and Training developments of the business.
WHEN I GROW UP, I WANT TO BE A ...?
WHAT WAS THE ANSWER TO THAT QUESTION FOR YOU?
For most people who work in "The End Of Life" services, (by this I mean the funeral industry, hospice movement, palliative care or digital legacy worlds, etc.) it was not what they are doing today!
However, what about tomorrow? Does the advent of digital disruption today create new jobs in "The End Of Life" services world tomorrow? A fascinating report from The Future Laboratory and Microsoft shows technology is taking many jobs and providing new ones.
In this post, I reveal a new opportunity for Funeral Directors, Hospice and Palliative Care Service, and Digital Legacy businesses that is available now not in 10 years time.
Why do people feel the need to give in memory of someone they have lost and why does legacy and "In Memory" giving matter to Funeral Directors?
Some people have their names on buildings, benches, and books.ome people choose to have a charity named in their will as a legacy gift. However, hundreds of thousands of people every year have money given to charities in memory of them. Each week when I lead funerals, I see people giving money in memory of the loss of loved one. Often giving to a charity to support the illness which the person sadly suffered from. Alternatively, giving a donation to the favourite charity of the friend who passed away.
What prompts that emotion?