"It is a new step for SAIF, but one that we felt was very much in line with how we want to grow... This type of marketing is an approach employed by other organisations and one which – in this day and age – is increasingly important." So said Terry Tennens, Chief Executive of The National Society of Allied & Independent Funeral Directors. What was he talking about and what can you learn from their digital marketing campaign?
Should Trends In Technology Make Us Sit Up & Take Notice?
At the recent excellent National Funeral Exhibition event were almost 200 stands with businesses connected to the funeral industry. Why were there not more businesses selling and displaying products and services meeting the changing needs of a digital marketplace? Asking this question and looking at the interesting BBC Horizon programme on driverless cars, this post should prompt a few questions about if FD's are adapting to changing times.
Choosing the right Funeral Director for your loved one is a difficult decision. Arranging a funeral can be a highly emotional and stressful process. How do you decide which Funeral Director to use? Which is the best Funeral Director in your area? Do you base your decision just on price, or are reviews and recommendations important to check first?
Here are 9 ways to compare Funeral Directors in the UK. Each site has different ways to help families searching for information on the Internet.
In February 2016 I published, "Death Goes Digital, How Funeral Directors Can Use LinkedIn To Demonstrate Professionalism, Build Reputation, and Create Visibility." At that same time, Microsoft started talking with LinkedIn about the possible purchase of the business networking site.
Just a coincidence?
Or am I on to something important?
SHOULD YOUR FUNERAL BUSINESS BE ON AN ONLINE MARKETPLACE?
Are you a good Funeral Director? Do you have a fantastic reputation? Are you better value than the local competition? Do you hate it when people go to a national chain and pay over the odds for an inferior service? If you answered yes to any of these questions, then you should list your business on an online marketplace. Your company only stands to benefit by increasing the amount of information available to potential customers.
In this guest post, James Dunn from Funeralbooker explains why an online marketplace should be the next step for marketing your funeral business.
THERE IS A BIG DIFFERENCE BETWEEN FEATURES AND BENEFITS.
In this post, my aim is to help you will understand the difference between the features and benefits. Importantly, why it could make a radical difference to your funeral business.
I want to encourage, educate and engage those running a funeral or end of life planning business, to consider the benefits of LinkedIn. There are so many creative ways that you can use LinkedIn. Type "How To AND LinkedIn" into Amazon UK and you get 604 books on how to set up and use LinkedIn. Very few books talk about what the benefits of a LinkenIn profile are to a funeral business. Very few businesses talk about the benefits they offer clients. Benefits are what people buy, not features. They are missing from most funeral business adverts and websites as I will explain.