Why would a business set up a $3m & Shares deal for a digital legacy platform? Becuase this is an emerging market worth $b across the world. What can we learn from the recent deal between Halitron and Life's Time Capsule about solving the age old need to say, "I was ere?"
"It is a new step for SAIF, but one that we felt was very much in line with how we want to grow... This type of marketing is an approach employed by other organisations and one which – in this day and age – is increasingly important." So said Terry Tennens, Chief Executive of The National Society of Allied & Independent Funeral Directors. What was he talking about and what can you learn from their digital marketing campaign?
Should Trends In Technology Make Us Sit Up & Take Notice?
At the recent excellent National Funeral Exhibition event were almost 200 stands with businesses connected to the funeral industry. Why were there not more businesses selling and displaying products and services meeting the changing needs of a digital marketplace? Asking this question and looking at the interesting BBC Horizon programme on driverless cars, this post should prompt a few questions about if FD's are adapting to changing times.
What if Disney started doing funerals? Would they be the most imaginative in the world? Well, maybe we have an answer.
We experience the world through our senses. We have five senses: sight, hearing, touch, taste, and smell. But many neurologists identify nine or more senses, and some list as many as 21. What if funeral services started to tap into those senses? Wouldn't they possibly be the best kind of funeral services to attend? One firm in Orlando Florida is putting that question to the test.
IS THE ONLINE FUNERAL INDUSTRY WORTH £1 MILLION TO ANYONE?
SEEMS IT IS.
This week, a group of Angel Investors invested £1 million in funding towards the online funeral resource site, Funeral Zone. They certainly must believe the online funeral planning market is worthwhile and valuable. But is it? What do Funeral Zone do and why do people think it is worth investing in this marketplace?
WHO IS THE HERO AND WHO IS THE VILLAIN? IS IT AMAZON PRIME OR DIGITAL DISRUPTION?
The way we shop for everything has changed forever. It is now common for people to buy funerals online. How are you adapting to this shift in your Funeral Business?
And, is it really true Amazon Prime are now selling funerals?
Death Goes Digital has been nominated for the "Oscar's" of the funeral industry, The Good Funeral Awards 2016.
I am honoured to be nominated. I am honoured for being recognised for this award, and honestly, I am made up!
In this post, I explain about the origins of Death Goes Digital and what's happening with the Speaking and Training developments of the business.
WHEN I GROW UP, I WANT TO BE A ...?
WHAT WAS THE ANSWER TO THAT QUESTION FOR YOU?
For most people who work in "The End Of Life" services, (by this I mean the funeral industry, hospice movement, palliative care or digital legacy worlds, etc.) it was not what they are doing today!
However, what about tomorrow? Does the advent of digital disruption today create new jobs in "The End Of Life" services world tomorrow? A fascinating report from The Future Laboratory and Microsoft shows technology is taking many jobs and providing new ones.
In this post, I reveal a new opportunity for Funeral Directors, Hospice and Palliative Care Service, and Digital Legacy businesses that is available now not in 10 years time.
Why do people feel the need to give in memory of someone they have lost and why does legacy and "In Memory" giving matter to Funeral Directors?
Some people have their names on buildings, benches, and books.ome people choose to have a charity named in their will as a legacy gift. However, hundreds of thousands of people every year have money given to charities in memory of them. Each week when I lead funerals, I see people giving money in memory of the loss of loved one. Often giving to a charity to support the illness which the person sadly suffered from. Alternatively, giving a donation to the favourite charity of the friend who passed away.
What prompts that emotion?
In February 2016 I published, "Death Goes Digital, How Funeral Directors Can Use LinkedIn To Demonstrate Professionalism, Build Reputation, and Create Visibility." At that same time, Microsoft started talking with LinkedIn about the possible purchase of the business networking site.
Just a coincidence?
Or am I on to something important?
This post continues in the short series, 7 Steps To Pass On A Successful Digital Funeral Business Tomorrow. Many funeral businesses are a second, third or even fourth generation business. Digital disruption has changed the funeral marketplace considerably. To pass on a thriving business to the next generation it now needs a "digital" mindset.
In this post, the most important step of the 7, I want to make a case for the critical nature of your funeral business to prioritise innovation.
Do you want your funeral business to get attention or make an impression? First impressions count, yes? And, importantly, we want for that first impression to be memorable for the right reasons!
In the post as part six of the series I want to show three ways how engaging online can help you become a digital funeral business.