Do you like to change?
The answer for most people is no. Change can be our choice, or we can be forced to change. Your funeral business will change in 2016 by the disruption of Digitisation. Will that be because you chose to change or because change is forced upon you?
Here is what Apple said about change.
“Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can’t do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do.”
You may not be ready to change the world. But the world is changing for the funeral industry. The latest developments see new online products shaping the world as people are more open to talking about the subject of death. Today people are using the Internet and planning for death in a way never seen before in history.
Crazy people change by choice. But they are the ones who will survive this disruption of business. That is why I wrote Death Goes Digital.
If you are in the funeral industry, why should you buy this book?
Three Compelling Questions Facing Most Funeral Businesses Today.
- How do I continue to compete and grow my business in an ever-changing, digitally driven marketplace?
- How will people find our firm when they need a Funeral, Director?
- How do I move my business increasingly online and not lose the human touch, so important to the funeral industry?
The book Death Goes Digital focuses on two areas to answer those questions.
- What is Digitisation and how is this impacting the funeral industry?
- What are the benefits for your funeral business to be on the social networking platform LinkedIn?
This book is written to encourage action.
What Could This Book Do For Your Funeral Business?
For you to fully utilise the benefits of the information contained in Death Goes Digital take action and change. Trying to change many things often ends up with nothing done at all. Too many choices can create stalemate and inaction. By taking the initial steps described in Death Goes Digital you can make a significant step forward in the Digitisation of your funeral business.
Would you like an excerpt of Death Goes Digital?
Death Goes Digital is available in printed format or on Kindle. Not only will purchasing a copy of the paperback help your business but also it will help families in need. A donation of £1.00 from each paperback copy of this book that is sold will be given to Child Financial Charity to support their work. Child Funeral Charity helps families in England and Wales, who have to arrange a funeral for a baby or a child under 16.
Child Financial Charity provides financial support to help with funeral costs, together with practical advice and guidance.
If you would like to learn more about how you can adapt and change to the disruption of the Internet in the funeral business, please sign up for my newsletter.
QUESTION - What is the biggest impact the internet is making in your funeral business? Please write to me and let me know at email@example.com